Tugas Akhir Mahasiswa Andri Firman Nurvianto (NIM 11240107)

Tugas Akhir Mahasiswa Andri Firman Nurvianto (NIM 11240107)

• By Andri, Firman Nurvianto;
• S1- Sistem Infomasi
• 35

Andri Firman Nurvianto (11240107), Penerapan Metode User Experience Questionnaire (UEQ) dalam Mengukur Usability Aplikasi Gojek dan Grab di Kalangan Pengguna Aktif

Persaingan aplikasi transportasi daring di Indonesia semakin ketat, khususnya antara Gojek dan Grab yang menawarkan layanan sangat serupa, sehingga pengalaman pengguna menjadi faktor pembeda utama dalam mempertahankan pengguna aktif.
Namun, perbandingan pengalaman pengguna kedua aplikasi secara empiris dan terstandardisasi masih terbatas. Penelitian ini bertujuan mengukur tingkat pengalaman pengguna, mengetahui ada atau tidaknya perbedaan signifikan, serta mengidentifikasi
aspek yang perlu ditingkatkan pada kedua aplikasi. Metode yang digunakan adalah User Experience Questionnaire (UEQ) dengan enam skala: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, dan Novelty. Responden berjumlah 123 pengguna aktif di Jakarta yang dipilih dengan purposive sampling, dengan sampel minimum ditentukan menggunakan rumus Cochran. Instrumen dinyatakan valid (corrected item-total correlation Pearson) dan reliabel (Cronbach’s Alpha 0,887– 0,959). Karena uji Kolmogorov-Smirnov menunjukkan data tidak berdistribusi
normal, perbedaan diuji menggunakan Wilcoxon Signed-Rank Test. Hasil menunjukkan Gojek memperoleh rata-rata keseluruhan 1,83 dan Grab 1,90, keduanya pada kategori Excellent hingga Good berdasarkan benchmark UEQ. Grab unggul
signifikan pada skala Efficiency, Dependability, dan Stimulation, sedangkan pada Attractiveness, Perspicuity, dan Novelty tidak ditemukan perbedaan signifikan. Gojek disarankan memprioritaskan perbaikan pada Stimulation, Efficiency, dan
Dependability, sedangkan Grab disarankan meningkatkan Perspicuity untuk melengkapi pengalaman penggunanya yang sudah sangat positif.

Kata Kunci : aplikasi, gojek, grab, pengalaman pengguna, ueq, usability

 

Andri Firman Nurvianto (11240107), Application of the User Experience Questionnaire (UEQ) Method in Measuring the Usability of Gojek and Grab Applications Among Active Users

Competition among ride-hailing applications in Indonesia is increasingly intense, particularly between Gojek and Grab, which offer highly similar services, making user experience a key differentiator in retaining active users. However, empirical and
standardized comparisons of the user experience of both applications remain limited. This study aims to measure the level of user experience, determine whether significant differences exist, and identify aspects that need improvement in both applications. The method used is the User Experience Questionnaire (UEQ) with six scales: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. The respondents were 123 active users in Jakarta selected through purposive sampling, with the minimum sample size determined using Cochran’s formula. The instrument was valid (Pearson corrected item-total correlation) and reliable (Cronbach’s Alpha
0.887–0.959). As the Kolmogorov-Smirnov test showed non-normal data, differences were tested using the Wilcoxon Signed-Rank Test. The results show that Gojek obtained an overall mean of 1.83 and Grab 1.90, both within the Excellent to Good categories of the UEQ benchmark. Grab significantly outperformed Gojek on Efficiency, Dependability, and Stimulation, while no significant differences were found on Attractiveness, Perspicuity, and Novelty. Gojek is advised to prioritize improvements in Stimulation, Efficiency, and Dependability, while Grab is advised to improve Perspicuity to complement its already highly positive user experience.

Keywords: app, gojek, grab, user-experience, ueq, usability

• Katakunci gojek, grab, pengalaman pengguna, ueq, usability
• URL https://ejournal.nusamandiri.ac.id/index.php/jitk/dashboard/mySubmissions?currentViewId=active&workflowSubmissionId=8859&workflowMenuKey=workflow_1
• Penerbit UNIVERSITAS ADHIRAJASA RESWARA SANJAYA,

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