File Prosiding-Analysis of consumer satisfaction levels with online shopping intentions using validity and reliability

File Prosiding-Analysis of consumer satisfaction levels with online shopping intentions using validity and reliability

• By Zuniarti, Ida;
• 212

This study aims to determine the level of consumer satisfaction with online shopping during the corona virus pandemic
(COVID-19). The level of consumer satisfaction with online shopping is limited to aspects of consumer behavior, including crowd,
anxiety, traffic jams, limited time and limited parking space. Retrieval of data in this study using a questionnaire, while the data
analysis used is Pearson Product Moment and Cronbach Alpha Correlation Test. The validity test shows that the validity of the
questionnaire satisfaction from the online shopping process test can be declared valid, calculating r all indicators / variables to the
total score is greater than table r (0.167) with a significance level of 5%. While testing the reliability with a significance level of
5%, it shows that the satisfaction of the consumer sample questionnaire has a high level of reliability with an Apha value of 0.264

• Katakunci
• URL http://
• Penerbit ,

REFERENSI

REFERENCES
1. Taufik, T., & Ayuningtyas, E. A. (2020). Dampak Pandemi Covid 19 Terhadap Bisnis Dan Eksistensi Platform Online. Jurnal Pengembangan Wiraswasta, 22(01), 21-32.
2. Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping.Heliyon, 5(10), e02690.
3. Wu, L. (2013). The antecedents of customer satisfaction and its link to complaint intentions in online shopping: An integration of justice, technology, and trust. International Journal of Information Management, 33(1), 166-176.
4. Duarte, P., e Silva, S. C., & Ferreira, M. B. (2018). How convenient is it? Delivering online shopping convenience to enhance customer
satisfaction and encourage e-WOM. Journal of Retailing and Consumer Services, 44, 161-169.
5. Tandon, U., & Kiran, R. (2019). Factors impacting customer satisfaction: An empirical investigation into online shopping in India. Journal of Information Technology Case and Application Research, 21(1), 13-34.
6. Yurindera N, 2020 Pengaruh Persepsi Dan Sikap Terhadap Motivasi Serta Dampaknya Pada Keputusan Pembelian Online Di Masa Pandemi J. Manaj. Bisnis 23, 3 p. 309–320.
7. Nguyen, T. T. N. (2020). Developing and validating five-construct model of customer satisfaction in beauty and cosmetic E-commerce. Heliyon, 6(9), e04887.
8. Tandon, U., Kiran, R., & Sah, A. (2017). Analyzing customer satisfaction: users perspective towards online shopping. Nankai Business Review International

9. Mulyadi, A., Eka, D., & Nailis, W. (2018). Pengaruh Kepercayaan, Kemudahan, Dan Kualitas Informasi Terhadap Keputusan Pembelian Di Toko Online Lazada. Jurnal Ilmiah Manajemen Bisnis Dan Terapan, 15(2), 87-94.
10. Ghozali I, 2009 Aplikasi Analisis Multivariat dengan program SPSS Semarang: Badan Penerbit Universitas Dipenogoro.
11. Bawono, A., Isanawikrama, I., Arif, K., & Kurniawan, Y. J. (2018). Pengaruh Perilaku Konsumen, Brand Image Dan Promosi Terhadap
Keputusan Pembelian Online Pada Situs Belanja Online (Studi Kasus pada Situs Belanja Online XYZ). Jurnal pengabdian dan kewirausahaan, 2(2).