File Prosiding-Analysis of consumer satisfaction levels with online shopping intentions using validity and reliability

File Prosiding-Analysis of consumer satisfaction levels with online shopping intentions using validity and reliability

• By Zuniarti, Ida;
• 213

This study aims to determine the level of consumer satisfaction with online shopping during the corona virus pandemic
(COVID-19). The level of consumer satisfaction with online shopping is limited to aspects of consumer behavior, including crowd,
anxiety, traffic jams, limited time and limited parking space. Retrieval of data in this study using a questionnaire, while the data
analysis used is Pearson Product Moment and Cronbach Alpha Correlation Test. The validity test shows that the validity of the
questionnaire satisfaction from the online shopping process test can be declared valid, calculating r all indicators / variables to the
total score is greater than table r (0.167) with a significance level of 5%. While testing the reliability with a significance level of
5%, it shows that the satisfaction of the consumer sample questionnaire has a high level of reliability with an Apha value of 0.264

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