Hasil Cek Plagiarsm

Hasil Cek Plagiarsm

• By Zuniarti, Ida;
• Dokumen BKD Serdos
• 239

This study aims to analyze the relationship between perceived usefulness,
perceived ease of use and trust in the attitudes and decisions of shopping for online fashion
products. This study used purposive sampling in the survey method with a sample of 70
respondents from the city of Jakarta. The results of this study indicate that perceived ease
of use has no effect on consumer purchasing decisions. While the factors of perceived
usefulness and trust are factors that significantly influence consumers' decisions to shop
online. The results of this study are used as a reference for entrepreneurs who conduct
online marketing to increase their attention to trust and usability factors because this is
what concerns consumers in their purchasing decisions, especially fashion products.

• Katakunci
• URL http://
• Penerbit ,

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