HASIL CEK PLAGIARSM

HASIL CEK PLAGIARSM

• By Zuniarti, Ida;
• 171

This research examines the relationship between consumer attitudes and decisions. By examining the
attitude forming variables, among others, usefulness, ease of use and risk which directly influence attitudes and the direct influence of consumer attitudes on consumer decisions. The population in this study
is a large number of consumers and the amount is not known with certainty, the researchers, for the
sample using a random sampling method which is part of the non-probability sampling technique with
the criteria of respondents who have shopped in offline retail and online retail, over 17 years old and
domiciled in Jakarta. Samples taken amounted to 160 with 32 questions for each respondent. The results
show that usefulness and ease of use affect consumer attitudes. While ease of use is the most powerful
variable and has the biggest contribution that influences attitude. In this research hypothesis there is one
hypothesis that is rejected, namely the effect of risk on attitude attitudes, the results of the study found
that risk has no effect on attitude.

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