This study aims to analyze the relationship
between ease of use and usefulness of shopping
decisions at online retail. This study uses a sampling
quota sampling technique with a survey method with a
total sample of 90 respondents from the city of Jakarta
with the criteria of respondents aged over 17 years and
have made a purchase of fashion products online. The
results of the study stated that ease of use and
usefulness influence consumer attitudes. the results of
this study can be a reference for further research.
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