How Ease Of Use, Usefulness Toward Attitude Of Shopping At Online Retail

How Ease Of Use, Usefulness Toward Attitude Of Shopping At Online Retail

• By Zuniarti, Ida; Suleman, Dede; Rachmawati, Susan; Sabil; Rusiyati, Sri;
• Jurnal Internasional Bereputasi
• 403
• 448 - 453

This study aims to analyze the relationship between ease of use and usefulness of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 90 respondents from the city of Jakarta with the criteria of respondents aged over 17 years and have made a purchase of fashion products online. The results of the study stated that ease of use and usefulness influence consumer attitudes. the results of this study can be a reference for further research.

• Katakunci Ease of use, Usefullness, Attitude. Online
• URL https://dinastipub.org/DIJEMSS/article/view/211
• Penerbit ,

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