ANALISIS TECHNOLOGY ACCEPTANCE MODEL PADA APLIKASI PLATFORM PERDAGANGAN ELEKTRONIK DI KALANGAN MAHASISWA

ANALISIS TECHNOLOGY ACCEPTANCE MODEL PADA APLIKASI PLATFORM PERDAGANGAN ELEKTRONIK DI KALANGAN MAHASISWA

• By Nurfiyah; Mayangky, Nissa, almira; Hadianti, Sri; Riana, Dwiza;
• Jurnal Nasional Terakreditasi
• 281
• 59 - 68

Shopee is a platform electronic trading that was founded in 2009 as the first market mobile-centric social where Shopee application users can shop, sell and explore anytime via smart phones safely and practically. Shopee application is influenced by several factors to produce a shopping system that fits the needs of its users, does not rule out the possibility that there are still users who feel disappointed with services Shopee, this is what makes the application users feel disappointed. in-depth measurement of which factors influence the attitude of acceptance of Shopee application among students. The research method uses exploratory with the number of respondents as many as 100 students. Data analysis techniques use technology acceptance models (TAM). The results showed that the factors Perceived usefulness, Perceived ease of use, Attitude, and Intention to use all had a significant effect on the acceptance of the use of Shopee applications among students. The overall test results producedR adjusted squares are by0.550 or 55% with T value on Perceived ease of use on Attitude having a value of 7.861, Perceived ease of useof Perceived ease of use has a value of 9,777, Attitude to Intention to use has a value of 8,476 so that these results indicate that the T value is greater than the 5% significance level and it can be concluded that the Perceived usefulness, Perceived ease of use, Attitude, and Intention to use mutual factors have a significant effect on Shopee application users among Students.

• Katakunci Technology Acceptance Model (TAM), Attitude, Perceived usefulness, Perceived ease of use, Intention to use, Shopee
• URL https://pdfs.semanticscholar.org/8281/b846a6f84975a1e47f8b2afaa0f63e72a129.pdf
• Penerbit ,

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