Implementasi Data Mining Penjualan Produk Kosmetik Pada PT. Natural Nusantara Menggunakan Algoritma Apriori

Implementasi Data Mining Penjualan Produk Kosmetik Pada PT. Natural Nusantara Menggunakan Algoritma Apriori

• By Kristiana, Titin;
• Jurnal Nasional Terakreditasi
• 309
• 85-90

Women's life can not be separated from cosmetics. In addition to beautifying themselves, cosmetics
are also used for health purposes. Cosmetics are basically one of the basic needs of women. Every day the sales
transaction data at PT. Natural Nusantara is increasing and causing huge data storage. Most sales transaction
data is only used as archives without being used properly. The data should be used to see the relevance of each
item purchased by consumers simultaneously. This research analyzes data using a priori algorithm method, with
this method it is known that cosmetic products purchased simultaneously and most sold by looking at the value
of support and confidence. In the process of data processing using manual calculation and RapidMiner 5.3
software to analyze datasets at PT. Natural Nusantara. The results of this study use 10% support and 50%
confidence. This study produced 7 rules for association rules

• Katakunci -
• URL https://ejournal.bsi.ac.id/ejurnal/index.php/paradigma/article/view/6520
• Penerbit ,

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