One of the most important sectors in determining the success of the
development process in developing countries is transportation. Existing
transportation such as land, air and sea transportation. Of the three
types of transportation, in Indonesia, the fastest development of island
transportation. The rapid growth of transportation is evidenced by the
increasing number of motorcycle transportation by 7.40% per year. This
amount is supported by factors in the development and utilization of
information technology that is increasingly growing in Indonesia. Behind
that, it turns out there is support from the many companies developing
technology to build transportation applications. As with online
transportation that can provide land transportation facilities only by
utilizing smartphone technology. The development of online
transportation is one of the important factors in the use of
transportation vehicles in Indonesia. Previous transportation has the
facilities and infrastructure in the use of transportation is still
minimal, namely the lack of providing services to the community so that
people do not feel satisfied. Therefore, we conducted a study to
evaluate the success factors of using land transportation from an online
transportation application in the perspective of customer satisfaction
using the AHP method that can overcome complex, unstructured problems
such as expert thought, from the results obtained by the main factors
that are very influential with the success of an application can be seen
from the level of technological confidence of the application.
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